Why Mobile Devices Are the Future of Social Networking
Over the past several years, social networking websites have grown from small communities to the most trafficked websites on the Web and are now a part of our daily lives. Whether it’s playing a game on Facebook, listening to new music posted by an artist on MySpace or informing the world how great your cup of coffee is on Twitter, two-thirds of the Internet population visit these kinds of websites, which accumulates for 10% of all time spent on the Internet. However, as smartphones are becoming cheaper and a lot more common among cellular device owners, more and more people are experiencing the Net in a whole new way, which means websites like Twitter and Facebook must begin improving mobile services.
More than 63% of U.S. Web traffic on mobile devices is to social networks, which means that networking through a mobile device is growing rapidly. Social networking through mobile devices experienced a 152% increase between November 2007 and November 2008 alone, and by the end of the year, that number has been expected by some to rise as high as 400% from 2008.
The three main networking giants, Twitter, Facebook, and MySpace, have all launched mobile versions of their websites and made them easy to use and navigate, which is good news for social junkies. However, many features available on the desktop version of the websites are not available on mobile versions, including Facebook and MySpace IM, editing profile information on Twitter, etc. However, all three websites are currently working on improving the desktop and mobile versions of their site to meet the needs of the future Web 3.0
For example, MySpace President & Co-Founder Tom Anderson is constantly working on reducing advertisements and improving the sections of the website that make it unique, such as MySpace Music. Tom also recently spoke about plans for an updated homepage, along with several new additions to the Music section, although nothing has been formally announced. Twitter recently launched a Spanish and Japanese version of their site, along with enabling SMS to the expanding Internet user base in India. As for Facebook, no recent changes have been made aside from the homepage redesign that is still creating outrage among the community, which we reported on last week.